Brian Bien is the founder of Quantified Publishing. His career spans software development, machine learning and advertising optimization at Google for both advertisers and publishers. This unique experience puts him in a position to partner with mobile app developers, helping them with a quantified approach to optimizing and promoting their apps.
In partnering with mobile app developers, Brian combines his knowledge of data science, experimental design, monetization and paid search advertising to promote their apps effectively in an increasingly competitive landscape.
His background includes portfolio modeling for ROI in the context of ad campaigns, agency opportunities, insurance portfolios, and of course, app portfolios.
Outside of work, you can often find Brian at the hockey rink, and also on LinkedIn, where you should feel free to connect if you believe you have an app that might benefit from some analytical magic.
